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Patel Strategies
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Paid media managed against cost per qualified lead

Ads put you in front of buyers the moment they're looking. In expensive markets, sloppy campaigns burn budget fast. We plan, build, and manage search and social campaigns along with the landing pages and tracking behind them, so you can see what each lead cost and which ones turned into revenue.

What's included

Google Ads.

Search, Performance Max, and YouTube, structured around your most profitable services and areas.

Local Services Ads.

Setup, verification, and management of Google's pay-per-lead listings for eligible businesses such as law firms and home service contractors.

Paid social.

Meta ads on Facebook and Instagram for local awareness, retargeting, and ecommerce. LinkedIn for B2B targeting by company, title, and industry.

Landing pages.

A dedicated page for each campaign, designed to convert and tested continuously.

Tracking and attribution.

Call tracking, form tracking, offline conversion imports from your CRM, and dashboards that tie spend to signed clients.

Creative.

Ad copy, images, and video produced by the same team that designs your brand.

Policy compliance.

Campaigns built to pass platform rules for regulated categories, including healthcare, legal, housing, and employment.

How it works in your industry

Real estate and construction

Search and Local Services Ads for your most profitable services, with housing ad rules handled correctly for real estate. Retargeting that keeps you in view through long decisions.

Health and wellness

Campaigns that comply with health advertising policies, booking-focused landing pages, and tracking set up to protect patient privacy.

Legal

Some of the highest click costs anywhere, so structure and intake matter. Tight keyword targeting, Local Services Ads, call tracking, and reporting by signed case.

Logistics

LinkedIn and search campaigns aimed at shippers by industry and role, plus driver recruiting campaigns that follow employment ad rules.

How a project runs

  1. 1

    Audit and tracking

  2. 2

    Build

  3. 3

    Launch

  4. 4

    Optimize weekly

  5. 5

    Report monthly

Campaigns typically launch within 2 to 3 weeks. The first 60 to 90 days are about learning what converts, and performance improves as the data builds.

What we measure

Cost per qualified lead. Lead-to-client rate. Return on ad spend for ecommerce. Wasted spend removed.

Questions about paid media

It depends on your market's click costs and your goals. After the audit, we'll recommend a starting budget and show the math behind it.

Next step

See what buyers see when they look you up.

Get a free audit of your website, search and AI visibility, brand, and ads. You'll get a short video walkthrough and a prioritized fix list. No obligation, and it's yours to keep.